You’re selling with your content. You’re launching every quarter. But still it's not the 30k group launch on your vision board. You push through another exhausting launch with lackluster results and wonder how everyone else on Instagram seems to be hitting launch goals effortlessly.
But nobody told you that the reason your groups aren’t filling is because you need Luxe positioning that makes you stand out as the ONE & a Luxe sales system that converts before, during & after your launch.
Imagine this:
Selling out your first or next group offer with premium clients who light you up & who take action
Stacking your MRR with multiple group offers, so you can create reliable income in the next 6-12 months - hello safe nervous system
Becoming KNOWN for your work & your area of expertise, you’re mentioned in the room when you’re not even there
Growing your impact with more clients but without it taking more of your time, your diary has 3-5 hours of calls per week and you can book that last minute trip without feeling guilt
But right now, you’re experiencing one of more of these:
You’re booked with 1:1s, love the work but you’re so busy that you feel like you’re working in a corporate 9-5, without the holiday benefits
You have an idea for a group, you’re excited but you’re scared of what your audience will think if your launch flops (What if 1-2 people buy?!)
You don’t know if you have a hot audience to sell a group to; they don’t answer your stories & you feel ignored, even though your work is transformational and your reviews are killer
You’re running groups but you’ve been relying on either launches or content only and your sales have been dwindling and it’s made you lose confidence
You’re running groups but you’ve been relying on either launches or content only and your sales have been dwindling and it’s made you lose confidence
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You think it’s a lead gen problem, an audience problem, a “you” problem.
But you’re more than capable of holding groups and selling out groups. This is what’s actually happening:
Problem 1: Your ideal client isn’t clear on why you. The industry has grown and it’s more important than ever to create your own niche - your point of difference. That is how you stand out.
Your clients are not buying what you do, they’re buying why and how you do it.
Problem 2: Your offer isn’t built for inevitable client results and it doesn’t have unique positioning. Your premium clients need to know why this offer; through a unique method that has proven results.
Problem 3: The problem is that you’re using one way to sell. You need to build a system that you can rely on and that fills spaces before, during and after your launches.
Bestie, this is what you actually need:
You need Luxe positioning so you stand out & a Luxe Sales System that fills your groups on repeat.
You need Luxe positioning so you stand out & a Luxe Sales System that fills your groups on repeat.
This is what you’ll find in the Luxe Sales System.
This is what you’ll find in the Luxe Sales System.
I sold out 3 group programmes within 6 months!
Amber - @thegutsyceo
- Sold out 1:1 & a 19.5k launch
- Selling out her first mastermind
- 100% retention rate on that mastermind
- 2x sold out group accelerator programmes
- Became known for her unique position & what she does
All whilst being pregnant and having her second baba…
I’m a Business Mentor & High Impact Group Expert, a certified Mindset coach and NLP practitioner. I mentor wildly ambitious coaches, consultants & service pro’s to rise to 6 and multi 6 figures with a strategic 1:many business, Luxe positioning & messaging and a simple Luxe sales system that converts buyers on repeat.
With over 8 years of Buying experience in your biggest UK high street retailers, I’ve sharpened up my skills in strategic planning & selling, buyers psychology and generating profits for businesses.
Since becoming a certified Mindset coach, I left my corporate career & built a business that has served over 200 clients, generated multi 6 figures in revenue in 5 years and gives me the freedom to work 3 days a week while being a Mama to my son.
The majority of those offers were group offers; groups, accelerators, masterminds. Stacking and selling out group offers has been the answer to growing my impact, revenue and freedom.
There was a time when I was relying on only 1:1 offers; it left me burnt out & taking zero time off… That’s when I started focusing on stacking and selling out groups. Not just any groups, but high impact groups that increased my clients results AND retention rates.
Since then, the business has generated over 235k in group offer sales alone and my clients have sold out their own groups and masterminds again and again and again.
This is why I created the Luxe Sales System…
Right now, I see incredible women struggling to sell groups and keep them full
But here’s my take…
Selling groups in 2026 is different
It’s possible for you to fill your groups on repeat, for your clients to win big, for you to have freedom AND for your income to stack over the next 6-12 months like a salary.
But, it’s not working for so many people because:
You’re relying only on launches or only on content to sell
Your messaging is vague
Your offer isn’t clear on who it’s for and what makes it different
Your offer doesn’t give a group insane results so you’re not getting re-signs
Inside the Luxe Sales System, we build high impact group offers & a system to fill them.
I created this offer because I want more women to grow their impact.
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How do we do it…
The Luxe Sales Method
First, we ensure YOUR positioning is unique in the market place. Bestie, you need to stand out for your expertise, with our method, you’ll start being talked about & recommended, when you’re not in the room. You’ll also filter this into your brand and messaging so you attract the right clients and opportunities to your audience and offers.
We build your high impact, sell out group offer. This is built on our Luxe Offer Strategies, after working with over 200 clients, we know why some offers sell and why some don’t. You’ll build an offer that becomes the only choice for your clients and that you become known for.
We’re not here for normal pressured launches. You’ll build a repeatable sales system to fill your groups on repeat, before, during and after your launches. This process is PROVEN to work in 2026…
We’re not here for normal pressured launches. You’ll go through my layered Luxe launch method, where we make sales before, during & after your launches. We focus on mini offers, funnels & launching to your personality. This is about enjoying the sales process & making it fun.
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Luxe Positioning & Messaging
Luxe Offer that Delivers
Luxe Sales System
Luxe You
The Luxe Sales Method has been designed to support you to sell out your first/next group offer in 90 days, without relying on ONLY launches or ONLY content. Here’s how we do it:
Sold out mastermind & 25k in sales in 6 weeks
LARA - @lara_sheldrake
- Built a brand new mastermind & sold out in her launch
- Over 100 sign ups to her masterclass - all organic
- 25k sales in 6 weeks
- Found her confidence as a business owner as her clients THRIVED
Wanna see what it actually looks like in 12 months…
Phase 1 (Month 1)
What it looks like:
- Kick off with a 1:1 call where we clarify your unique positioning, offer & launch plan
- Find your positioning using out Point of Difference method
- Filter this into your messaging, content & brand
- Grow your audience with dreamy, premium clients and take YOUR people from cold to warm with activating, top of funnel content & our First Freebie Funnel strategy
Phase 2 (Month 2)
What it looks like:
- Pre sale/waitlist strategies to lock innn before doors open
- Warming up your audience more with nurture content
- Grow your your email list with premium clients who are BUZZING to join your group
Phase 3 (Month 3)
What it looks like:
- Hosting a live launch event using our converting framework
- Selling afterwards with converting & authority content & filling your spaces
- Using a downsell strategy to make sales with potentials who weren’t right for your main offer
Phase 4 (Month 4-10)
This could look like refining your SYSTEM to fill more spaces, working on the next offer or creating a funnel. We choose the next steps for you.
How we create your pathway
- It all starts with your initial 1:1 session. We dive DEEP into YOU. I get to know you, your why, your freedom goals and from here, we build your bespoke plan.
- You’ll leave with your unique positioning, messaging angles, a solid, sellable offer & positioning & a tailored sales plan so you can launch and sell on repeat whether you’re at home, travelling or working around your little one.
~ 10 months access to the entire programme (we’re not about rushing you, long term support = long term results)
Aim is to go through the launch cycle in the first 90 days and sell out your first/next group offer
You then have the remaining 9 months to refine and sell out again and again with launching and evergreen sales. Imagine a nervous system safe way to sell.
~ 3x high impact group calls per month where you get bespoke support on your next steps. These are a mix of trainings, hot seat coaching and guest sessions
~ Access to the Luxe Lab where the method is housed; with your training, resources & templates
~ A community for you to get support from myself and the other ladies; we celebrate, strategise, mindset coach - the lot!
What’s included:
~ x1 30 min 1:1 session to kick off. You’ll leave with your unique positioning, messaging angles, a solid, sellable offer & positioning & a tailored sales plan so you can launch and sell on repeat whether you’re at home, travelling or working around your little one.
~ Hub of guest expert sessions including content, copywriting, PR and more.
Bonuses:
- Double your revenue and increase your conversions in and out of launches
- Craft a unique position that becomes your BRAND, so you become known and remembered
- Craft high impact group offers that get your clients insane results and that generate a salary for you
- Build your sales system so that you can fill your group offers on repeat, making sales feel sustainable
- Attract premium clients with your messaging, who take action and want to stay with you, increase your client retention rate to 75%+
You’ll walk away with:
Manpreet went from burnt out and 1-2k months to:
MANPREET - Trauma Coach @heartshappiness
- Building a brand she became known for
- Selling out her 1:1 and having a 5 figure launch
- Selling out her first mastermind (TWICE), without an official launch, and having 100% retention rate
Meet Your Guest Experts
Jenna O'Keefe
Jenna is a confidence and mindset coach, who helps women to release and heal self doubt from the root so they can step into their wild, unapologetic confidence.
Jenna is holding a breathwork session inside the programme, to take you on a transformational journey and recode the subconscious parts of yourself that are holding you back in your business. Be prepared to activate your inner queen and create an unshakeable confidence in the session.
Sally Howard
Sally is a Marketing Strategist and Founder of 49 North Digital, she helps female entrepreneurs to scale their businesses while creating more freedom, flexibility and visibility with Organic Marketing strategies.
Sally will be hosting a jam packed session to help you master your marketing and omnipresent marketing to grow your business, attract and sign dream clients.
Not only do you have my support and the support of the other incredible ladies… I’ve drafted in some AMAZING EXPERTS to support you even further!
It’s time to step into your next level in business…
Because you totally deserve to be supporting your dream clients and having sold out programmes.
You are so close to creating a life with more freedom, having holidays off and more income.
You are capable of hitting your highest ever cash months in business and have more fun at the same time.
Are you really willing to stay where you are any longer?
I already know how ready and capable you are (that’s why you’re reading this right now).
Got questions?
Up to 8 for the first launch. This has been built to ensure all of my clients are seen and get the support they need.
July
This has worked for me and I have supported 100s of clients with the same process. If you apply yourself, lean in for support and keep refining, it will work.
We do advise that to sell a group, you need a community of people to sell to. It also helps if you have already worked with 1:1 clients because that shows that the community is there. Tell Serena where you are at and we can see if this is the right fit.
Launches are working when you don’t overteach, when you sell, when the messaging is specific, when your offer is positioned as a need, over a nice to have. We cover all of this in the programme.
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If you want IN or would like to ask any questions, book in your call with Serena today.
As a reminder, you can join now, in the pre sale. This will give you £500 off and a bonus 90 minute intensive. The pre-sale ends on 10th April.
I can’t wait to chat to you & to support you explode your impact, revenue and freedom
Love
Serena x